The landing page is the heart of your inbound marketing strategy; it is the point on your conversion path where you collect the information that generates a lead.
Landing Page Design Elements – A great architect would never design a skyscraper with a weak foundation, and every SEO professional knows Landing pages are the foundation of a great inbound marketing strategy.
Critical Landing Page Design Elements
What is a landing page? – A landing page is a web page that allows you to capture a visitor’s information through a lead form – it’s where the visitor “lands” after clicking on a call-to-action in a PPC ad. Landing pages are the foundation of a great inbound marketing strategy, the first step in making your inbound marketing strategy successful.
Using “best Practice” landing page design elements on your product or service landing pages is the best way to direct your visitors to the most relevant webpage on your site. If you are trying to create leads, showcase a project or sell a product online than an optimized landing page is where you make it happen.
The landing page is the heart of your inbound marketing strategy; it is the point on your conversion path where you collect the information that generates a lead.
Incorporating these landing page design elements into a special product or service landing page design (like the one above) can make the difference between a successful product launch and marketing disaster.
Design landing pages that look great & have a high conversion rate (ROI). The design of your page should support and direct attention to the call-to-action rather than detract from it. Less is definitely more. The only clickable link on your landing page should be your call-to-action. (maybe a link back to the HOME page for additional information if needed) Placing your social media links on your Thank You page will help with your conversion rate.
What are the Critical Landing Page Design Elements
Most people think a website only needs one or two landing pages but in truth, the more quality landing pages a website has the more possible traffic it can get. The higher the traffic flow, the more chances a business has to sell its products or services.
Here are the MUST HAVE Landing Page Design Elements of an optimized product or service landing page. As a rule of thumb, a landing page usually includes the following;
Compelling header – usually very close to the same as the pay-per-click ad header the visitor clicked on to get here.
Image – Because 90% of information transmitted to the brain is visual
Interesting copy – text that will peak the interest of the visitor, both visually and contextually.
Minimal navigation – you want them to complete ONE Task!
Optimized form – with minimal information required.
Strong Call To Action! – indicate exactly what action your visitors must take.
Social Sharing Buttons/Links – the power of social media.
Privacy Policy Link – link to your business’ privacy policy to give your visitors peace of mind.
Eight seconds may seem like a lifetime to a world class professional bronc rider, inches away from the deadly horns of an eighteen hundred pound train wreak but in the online world where the average attention span is that of a 2 year old, (about eight seconds) it’s critical that your landing pages are optimized for instant conversion.
Lastly, it’s important to build a unique landing page for each offer you create. Landing pages can do anything; allow visitors to opt-in to your newsletter, receive your content offers or download coupons, ebooks, whitepapers, even register for webinars. Follow the opt-in with a optimized Thank You Landing Page to sign up for free trials, product demos, contacting a sales rep, etc.
Connect with your target market with a fully optimized landing page design
[su_note]Since landing page design elements play such a critical role in driving leads – and consequently, revenue – Web SEO Houston has a department whose sole purpose is optimizing our client landing pages. We can do the same thing for your company or business.[/su_note]
Michael Klasno is SERP Sniper – Building local optimized websites for Attorneys, Law Firms and Business Professionals in Houston and Southeast Texas.
Michael Klasno is a consummate Search Engine Optimization (SEO) Specialist with an impressive 20-year tenure in the digital marketing landscape. Throughout two decades, Michael has been at the forefront of evolving website design & SEO strategies, seamlessly integrating the latest trends with time-tested methodologies.
His SEO expertise encompasses a vast array of skills, including keyword research, technical SEO, (both on-page and off-page) Local SEO, Google Business Profile optimization, SEO auditing, competitive analysis, and content strategy formulation.
“By building a cost effective corporate or business website that looks great and has a high conversion rate you can dominate the organic search results.”
Eight seconds may seem like a lifetime to a world class professional bronc rider, inches away from the deadly horns of an eighteen hundred pound train wreak but in the online world where the average attention span is that of a 2 year old, (about eight seconds) it’s critical that your landing pages are optimized for instant conversion.
