What is Search Engine Optimization

What is Search Engine Optimization (SEO)

According to Webopedia Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

Why is Local SEO so Important to my business?

To answer that one I will just refer to the Authority – The Wizard of MOZ Rand Fishkin

An important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, in many ways they still can’t see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be useful for users.

The major search engines (Google, Bing, Yahoo) all operate on the same principles. They send “spiders” which are automated search bots, to crawl the world wide web and follow links and index content into massive databases. Google says that the web now has 30 trillion unique individual pages. That up an astonishing 30 times in five years: Google reported in 2008 that the web had just one trillion pages.

Local consumers rely on the internet
• 97% of consumers use internet when researching local products/services (BIA/Kelsey)
• 54 percent of Americans have substituted the Internet and local search for phone books (comScore)

Increase your Local Exposure with Social Media

Check your Social Media Status – Get a clear picture of your social status on Facebook, Twitter, Google+ and Foursquare. Are you using these tools to spread the word about your business and engage with your customers? Are your customers sharing their love of your business? See how you can be a bit more social and extend your presence across the social-web.

Complete Internet Optimization

Using the perfect mix of SEO/SEM and Social Media our Web SEO Houston team will optimize your company’s complete internet experience including your social media landing pages to insure your internet business success. Contact Us Today!